Becoming the sun

Ever since I started to learn more about gender and gender expression, I have become fascinated with the concept of being gender neutral. The fact that there are people in this world who are going beyond the boxes we trap ourselves in and creating a space for themselves is both intimidating and empowering.

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10 things you can do for your mental health

I did a thought experiment recently that had only two questions. One of those questions was what you do for your mental health every day. I thought this was an important question because it would remind you to slow down and go through your day to understand that every day, we’re doing small activities that help us keep our mental health. We don’t have to do anything spectacular to take care of ourselves. And even if we’re unaware, we’re doing things to ensure we stay mentally healthy.

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Creating space for yourself

One of my favourite marketing lessons is the two ways in which you can create a competitive advantage for your brand. One is to encroach on someone else’s market share. So, if yours is 30% and your competitor is at 70% you take away 5% from them to reach 35%. The other way is to increase the size of the pie. While that doesn’t increase 30% to 35%, it does increase the value of 30%.

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