The 5 things to keep in mind while writing a nonfiction blog post are:

That’s the kind of sentence I would start my answers with in school when I couldn’t think of an appropriate introduction. Don’t worry, the rest of the post isn’t going to be inspired by my high school self. Let’s get to it, shall we?

I. Who are you talking to

Keeping your audience in mind will help you choose the right words. If you’re a doctor and you’re talking to fellow doctors, you have the liberty to use medical jargon. But if you’re a doctor talking to mothers, you have to talk to them like they are sitting in your drawing room over chai and biscuits as you give them some gyaan.

II. What’s the purpose

Not to get existential on you but this will help you structure your thoughts better. If the purpose is to inform (like this post) then you need to keep the language crisp and give the information as soon as possible (hence the short introduction). If the purpose is to entertain, your language has room to be flamboyant. If it is to inspire, it has to be as personal as you dare.

III. Title

Even if you want to put a click-bait title, ensure you deliver on what the title promises. I know I click on a post because of the title – and the anticipation of what may be written inside.

IV. Conclusion

After your reader has finished reading your post, they need to leave with a sense of purpose. We often focus on the introduction because it has to entice the reader and the middle because that’s where the meat of your post is. But we neglect the conclusion. You cannot leave your reader hanging at the end of your post – either give them an action (comment, share your thoughts, etc.) or give them a last takeaway, something like a secret between you and them.

V. What’s the story

It’s not necessary that a nonfiction blog post should have a personal story though that works the best. But storytelling is what ties your entire post together and makes it readable.

Examples of non-personal storytelling posts:
Stephen Hawking talks about God
What really happened to MH 370

Examples of personal storytelling posts:
What does it mean to be successful
10 things that happen when you work from home

But what about creativity?

Writing is about creativity but it is also about structure. Just because it is a nonfiction piece, it doesn’t mean you can make it a listicle, add in a few pictures and viola you’re done. You have to create boundaries for your creativity and that’s why you need to have a process to your writing. Once you have internalized the process, it won’t feel like a cold winter night, but rather the heat of a cozy blanket.

But you haven’t said anything about editing!

First you have to write – you cannot edit a piece that’s in your head. Besides, I need to write 8 posts this month and if I give away the tricks I have learnt over the years in one post, then that’s not good blogging sense, is it?

What’s my concluding paragraph? If you wanted to add a point to the above 5 points, what would you add?


The whole of September, I will be sharing posts on things I have learnt about writing. I am taking my blog to the next level with Blogchatter’s #MyFriendAlexa.

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23 thoughts on “5 things to keep in mind while writing a nonfiction blog post

  1. Great tips, Suchita! for a nonfictional post, it is important to present it in an interesting & readable form. Structure & formatting are equally important. Also, the content should be having some moral or message in it so that readers can be benefitted from the post!

    Liked by 1 person

  2. That’s a lot of good advice. Click baits are the worst. Though they might boost your posts initially, eventually they create a sense of distrust with the readers. Looking forward to reading your other posts about blogging 101. 😀 I have taken a u-turn and it’s been a long time since I’ve written a non-fictional post. Now, fiction is my comfort zone! Maybe with more inputs from your posts, I will venture into non-fiction again. 🙂

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  3. Loved you your points Suchita. As a writer of non-fiction and slice-of-life fiction, I cannot stress enough that bit about having a structure. Even a ramble should have a structure, unless you’re attempting a free-write, maybe. Oh and click-baits are a true pain. I never ever go back to a website that doesn’t deliver on the promise of a catchy headline.

    Like

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